Campaign 3: Antivaccines

Marble Surface


Colleen Burns

July 10, 2020



What is the misinformation?

Edward Griffin's Need to Know article insinuates infant deaths decrease during lock-down as a result of a sharp drop in vaccinations. As of July 7, 2020, this information had already reached 115,000 people in just six days on several platforms, including Twitter, Facebook, and Reddit.

What's the truth?

According to the Center for Disease Control, "Multiple research studies and safety reviews have looked at possible links between vaccines and SIDS [Sudden Infant Death Syndrome]. The evidence accumulated over many years do not show any links between childhood immunization and SIDS."

Why does it matter?

Anti-vaccination misinformation is an extreme threat to the vitality of our society. By undermining people's faith in vaccinations, less people will get vaccinated and diseases will travel faster across populations.


We developed posts for four main modes of outreach: Instagram, Facebook, Twitter, and email. We also targeted particular individuals and organizations and connected with them over different social media and networking platforms. After all, we believe that networking with others who are interested in our mission is crucial to improving our outreach efforts.

  • Instagram
  • White Twitter Icon
  • White Facebook Icon
  • LinkedIn